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• The power of the senses: incorporating smell into your next event

  We often use our eyes and ears to understand our surroundings – yet smell is an underrated tool in an event planner's arsenal to help bring an event to life. Certain smells can trigger positive memories of a pastime, making them powerful when it comes to making events extra memorable. But how can you incorporate the use of smell into your next event? Let’s explore…

• The power of the senses: embracing taste at your event

  Ever heard of the phrase ‘Taste the feeling?’ Made popular in the 2010s by Coca Cola, the phrase can tell us a lot about the nature of not just taste in general, but in events too. Events, after all, should be all about how you make your guests feel, and taste is a powerful sense for event planners to achieve exactly that.

• The power of senses: incorporating sound into your next event

  From the audio equipment used, to the types of sounds and their effect on our overall mood and emotions, let’s explore more on the importance of incorporating great sound into your event…

• The power of the senses: nailing the visual of your event

  Nailing the visual element of your event is key to maintaining the interest and engagement of your delegates. Of the five senses, ‘sight’ is often a fundamental aspect of shaping a first impression, which can have a huge impact on event success.

• How and why you should incorporate all five senses at your next event

  A successful event is one that remains in the minds of its attendees long after – but how can you ensure a memorable experience for all in attendance?